7 billion cigarette butts are littered by Australia's 3.7 million smokers every year.

Only smokers can stop cigarette butt litter. Cigarette butt litter still accounts for around 50% of all the litter in Australia. Reusable and fire-resistant, the pocket ashtrays are designed to make it easy for smokers to do the right thing with their cigarette butts.

Research shows that many new cars no longer have ashtrays, so more smokers are throwing cigarette butts out of car windows where they can cause roadside fires. Recent tests showed that for every 1,000 smouldering butts that are discarded, 40 fires could result.

As a result, 7% of Australia's bushfires are caused by discarded cigarettes - that's over 4,500 fires a year caused by cigarettes and smoking materials.

To combat this Planet Ark, Clean Up Australia and Landcare Australia have distributed half a million Go Green pocket ashtrays into 1,000 Coles Myer retail stores.

So, purchase a Go Green BUTTsOUT pocket ashtray for the great Australian outdoors and:

• Keep our beaches and waterways clean


• Reduce the risk of bushfires


• Help protect our wildlife and vegetation


• Stop the littering of 7 billion butts


• Avoid butt littering fines

Please join our Planet Ark BUTTsOUT campaign.

Click on the logo below for more information